Cannes Lions

CAR INSURANCE

MUW SAATCHI & SAATCHI, Bratislava / KOOPERATIVA SLOVAKIA / 2008

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Obligatory car insurance covers damages caused to others. This radio spot illustrates a typical insight - the driver's frustration after crashing a car in a parking manoeuvre. When an accident happens, swearing is the first relief. Beeping swearing words out from broadcasting corresponds with the audio effect of parking sensors.

The message is that Kooperativa car insurance helps you back out of accidents more easily.

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