The SulAmerica Radio is an exclusive station, transmitted on FM radio and also streamed over the web, with the most relevant content for car drivers in the city. Here the key idea is the media, in a few weeks the radio became the most important and relevant source for traffic news in the city, creating a strong audience in a moment of very relevant aperture for a car insurance brand.

The radio is now the major source of traffic news in the city, improving not only the client’s brand awareness, but also making other companies look for the client with new business opportunities through the station. In the first month of the project, new insurance sales increased 35% and the brand awareness grew 125%.