Dubai Lynx

KPMG Cybersecurity HQ

SERVICEPLAN MIDDLE EAST, Dubai / KPMG / 2024

Awards:

3 Shortlisted Dubai Lynx
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Overview

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Credits

OVERVIEW

Background

2022 saw over 7 million cyber attacks on kids in popular game worlds. While identity theft, phishing and malware are known risks, the attacks are getting more and more sophisticated every day. With parents just as vulnerable, the problem has reached a critical point with no real adult in the room. As each passing day puts their digital future more at risk, an intervention to put our children’s cyber safety first was far overdue.

Idea

The world’s first-ever Cyber Defense HQ in the gaming world - training kids against online predators where predators seek them the most. UAE Cyber Security Council partnered with KPMG, rallying the largest cyber security boot camp in Minecraft Education.

After special in-game cyber security training, our young cadets had to face the ultimate test. Simulating an entire nation under siege, they had only 24 hours to secure the UAE’s digital borders. With the expert guidance of in-game characters, they rose to the challenge, becoming the first generation with formal training to combat cybercrime.

Strategy

Our approach was to head straight for the battlefield, teaching kids to fight cyber threats where they’re occurring the most: in popular gaming worlds. But not just any gaming world would do, we needed to build our game on a platform that was simple, easy to use, beloved by kids, educators, and parents alike. Minecraft Education ticked every box and more. The platform also allowed us to faithfully recreate the UAE and all its iconic landmarks around the Cyber Defense HQ in-game, making the threat imminent in our own backyard.

Execution

Over 690 million blocks were used to build the Cyber Defense HQ amidst the reconstructed UAE, creating the perfect environment to level up the stakes. On the 16th of November, 2023, the HQ opened its digital doors for young cadets across the UAE to participate in the day-long event.

After special in-game cyber training, our young cadets had to vanquish digital threats across three carefully constructed levels - Identity Theft, Phishing, Viruses & Malware. They graduated into State Officers with flying colors, celebrating the UAE’s newly-secured digital borders across iconic landmarks from every emirate, including Burj Khalifa, Louvre Abu Dhabi, Fujairah Fort and more.

Our Cyber Defense HQ garnered support from over 5 national organizations, including the Ministry of Education, Government of Sharjah, and Department of Education & Knowledge, making it a certified nationwide success both in-game and IRL.

Outcome

In just 24 hours, we broke two Guinness World Records, with 3000+ teachers, 520+ schools, and 120,000 students participating across the UAE. Cyber Defense HQ saw 3.6 million minutes of game played, and a whopping 0 complaints from parents about screen time. The most gratifying part… leveling up an entire generation’s defenses. Mission complete.

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