Cannes Lions
THEFT INSURANCE
DUVAL GUILLAUME, Antwerp / MERCATOR INSURANCE / 2008
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Overview
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OVERVIEW
Description
Mercator insurances wanted to boost the sales of their 'Home Select insurances'. An insurance that covers burglary.
Execution
Mercator Insurances wanted to boost the sale of their Home Select insurances. An insurance that covers burglary.
Outcome
41% of the receivers visited our site after receiving this mailing. Sales of the Home Select Insurance increased 72% in the month after this mailing.
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