Click Seguros needed to stand out from where all car insurance companies perform the same function: They cover almost anything that happens with your car. We say almost because there are a lot of things that insurance does not cover... and that was our difference. We created an insurance policy in case you have an unbearable son; one for when you try to have intimate relations in your car and it doesn’t work out; another one that covers your anger when you have an accident; and many more…The communication was built based on this idea. Clickseguros avoided being like any standard car insurance company and became the only car insurance in Spain that for the first time ever, covers everything.Thinking in a way other insurance companies do not has made us different.

Click Seguros needed to stand out from a sea of car insurance companies in a market where prices drive business. Both the agency and the client worked together to create a group of insurance policies which were very useful, very real, and totally innovative. We created an insurance policy in case you have an unbearable son; one for when you try to have intimate relations in your car and it doesn’t work out; another one that covers your anger when you have an accident; and many more…The communication was built based on this idea.The campaign started on television then used print, online, and activations - everything to make it a success.

It's too soon to know the real impact on the consumer.

The data shows that the increase of people asking about this product has improved by almost 20%, which is a lot in a market that's really really competitive.

Visits to the web rose to 120,000.