Cannes Lions
DENTSU KYUSHU, Fukuoka / YAMAGUCHI BANK / 2004
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As sentimental piano music plays, a man lovingly polishes his bright red car. Beside him, another man unrolls an equally bright red lino in a parking space, which he proceeds to lovingly clean. Staring lustfully at his neighbours car, he says, nice car, to which the man smiles and replies, nice parking space. The image of a man lying in an empty red parking space captures the intensity of his longing for a car.
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