Cannes Lions
AFRICA, Sao Paulo / ITAU / 2012
Overview
Entries
Credits
Outcome
Result: more than 625,000 people changed their paper in for digital statements (our goal was 300,000 people). And for the first time in the history of Itaú, the bank became the most liked and recognised brand in Brazilian television. More than 15m views on YouTube helped the message get out there (most watched branded piece in the history of YouTube in Brazil).
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