The idea to use farm land as one of the media, for the first time in the world, moved heart of the residents in the town of Urahoro, and completed as "Geoglyphs of Tokachi". The overwhelming scale made it possible for the satellite to capture the image and achieved a lot of media coverage, which also raised consumer's awareness.

"Geoglyphs of Tokachi" got a lot of media coverage , due to its unique and innovative way of approach in advertising. Such a result made it possible to achieve high return from the effect of media exposure, which is a new record for Pioneer's history in announcing the new service.