Cannes Lions
RAI, Sao Paulo / HERTZ / 2013
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Since the campaign consists of people with persecution complex, our actors/voice over artists could make their interpretation more genuinely in our native language, Portuguese. It's a typical, almost crazy dialogue of our characters to themselves, so the more lunatic the interpretation, the more realistic it is and the better the spot is overall. Our English actors/voice over artists speak English well, but are not natives, therefore, the level of 'craziness' and fluency in their interpretation suffers a little bit, decreasing the spot overall evaluation. Please have that in mind when judging.
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