Advertising for EasyMotion – Austrias largest Budget Car Rental­ Company – at 8,000 metres above sea ­level: Passengers on FlyNIKI flights from ­Munich to Vienna could hear what was going on in the cockpit ‘live’ via the entertainment channel­. The pilots chatted in a relaxed matter about ­private­ matters, cracked jokes and repeatedly mentioned the cars and prices offered by Easy­Motion.

Within a few days all EasyMotion cars were permanently booked up. And extra cars had to be ordered to meet the demand.

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