Cannes Lions
JUNG von MATT, Vienna / EASYMOTION / 2010
Overview
Entries
Credits
Execution
At 8,000 metres above sea level the passengers on FlyNIKI flights from Munich to Vienna could hear what was going on in the cockpit ‘live’ via the entertainment channel. The pilots chatted in a relaxed matter about private matters, cracked jokes and repeatedly mentioned the cars and prices offered by EasyMotion.
Outcome
Within a few days all EasyMotion cars were permanently booked up. And extra cars had to be ordered to meet the demand.See film for more.