Cannes Lions

CAR RENTALS

JUNG von MATT, Vienna / EASYMOTION / 2010

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

At 8,000 metres above sea level the passengers on FlyNIKI flights from Munich to Vienna could hear what was going on in the cockpit ‘live’ via the entertainment channel. The pilots chatted in a relaxed matter about private matters, cracked jokes and repeatedly mentioned the cars and prices offered by EasyMotion.

Outcome

Within a few days all EasyMotion cars were permanently booked up. And extra cars had to be ordered to meet the demand.See film for more.

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