Cannes Lions
OGILVY BRASIL, Sao Paulo / FIAT GROUP / 2004
Overview
Entries
Credits
Description
On a empty road, a car is getting ready to overtake. As soon as he changes lanes and goes ahead, the camera reveals he was not overtaking anybody. The text explains: it is already the third year that nobody is ahead. Fiat, one more time leader in sales.
Similar Campaigns
12 items