Cannes Lions

CAR SALES

OGILVY BRASIL, Sao Paulo / FIAT GROUP / 2004

Film
Film
Film

Overview

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Overview

Description

On a empty road, a car is getting ready to overtake. As soon as he changes lanes and goes ahead, the camera reveals he was not overtaking anybody. The text explains: it is already the third year that nobody is ahead. Fiat, one more time leader in sales.

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