(In Latin America, a can or bottle on the roof of a vehicle announces it’s for sale).Brochures were made in the shape of tin cans that were placed on the roofs of parked cars in the surroundings of the Fiat dealers.When picked to be removed, the owners discovered that the can was actually a rolled brochure that read: It’s time to change your car. It’s time for the new Fiat Punto.