Cannes Lions

CAR SERVICE

PUBLICIS IN THE WEST, Seattle / LES SCHWAB / 2010

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Description

Every month Les Schwab gets HUNDREDS of letters from customers who are blown away by the outstanding care and customer service they receive. Les Schwab is a long-standing regional company with very honest, hard-working business principles. They perform the amazing service they're known for, simply because they feel it's the right thing to do and the right way to treat people. We thought it was time to show people familiar with Les Schwab's brand of service that their own experiences weren't anomalies. And show people not familiar with Les Schwab how very different having work done on your car can be. And who better than the actual letter writers and employees to tell those stories?

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