A DM piece was developed, through a simple idea, showing the main concept of LoJack Service vehicle recovery.For this purpose, a box was delivered with an element and the line: "If your car leaves, it comes back". It also included a brochure with product information and a call-to-action.

Invisible wheels were stuck on 12,000 cars. 7,528 people (62,7%) called with inquiries. 2,952 (24.6%) signed up for the service. Thus, the launching was an absolute success.