We wanted to highlight that everything we do in our day-to-day lives, whether it’s travelling to work or making a cup of tea, adds to climate change. Creating a town made up of every day household items that cause climate change gave us the platform from which we could calculate and save each of our visitors’ carbon footprints as well as supply each one with tailored solutions that will help reduce their impact on the environment. To date there have been over 980,895 visitors to the site since launch with an average dwell time of 7 minutes 10 seconds.