This campaign was aimed at raising money for several charities from corporations. The entire campaign pushed people to a website called karmacalculator.net. There they could click on all their bad deeds, and see how much money they needed to give to charity to make up for them.

The campaign was launched with viral teaser films that spread accross the company that pushed people to the website. Then we initiated posters in high traffic areas such as the elevator bank. Ambient media in area's where people did bad deeds such as pizza boxes in the fridges. When opened it would send them to the calculator again. We also tricked people into sinning via email. We did several things, the most noteworthy was sending an email to the entire company with an "accidental" salary report of all employees from the CCO of the company attached. When the attachment was opened, it sent people the the calculator too.