“One email, one tree” campaign is Thailand’s first real-time advertising campaign where the virtual world merges into the real world. The campaign had 2 platforms running simultaneously. In the virtual world, participants could interact through the website and see the results appear in the real world, real-time.The site had more than 500,000 visitors in the first month. 343,678 plants were grown. The campaign was referred to 32,323 times. More than 1200 blogs talked about the campaign. LG brand recall reached the top 10 for the first time. Market share monthly rankings moved up to 4th position. 11,204 LG POP were sold, resulting in 3 times more sales than anticipated. Only 156 plants died in this campaign.

For each email that consumers provided, LG POP gave a tree in exchange. For each LG POP sold, LG would plant another tree in the reservation forest. The brand consideration was raised along with LG POP’s brand value.

The site had more than 500,000 visitors in the first month. 343,678 plants were grown. The campaign was referred to 32,323 times. More than 1,200 blogs talked about the campaign. LG brand recall reached the top 10 for the first time. Market share monthly rankings moved up to 4th position. 11,204 LG POP were sold, resulting in 3 times more sales than anticipated. Only 156 plants died in this campaign.