Starting with a game launch press conference, their preparations for the showdown were depicted in TV commercials. The characters, carts, and courses they created were downloadable in-game.We made it so that anyone could enjoy online races with the characters that appeared in the advertisements.We conducted three real-world match-ups, broadcasting them online. All of this was also archived on the website.The theme was “Fusing the Game World and the Advertising World”. We ensured seamless integration of advertising contents and game contents.

Our efforts created significant buzz through the mass media and social media.50,000 copies were sold during launch week alone, and over the course of the campaign, it was picked up by 38 media outlets, including TV, magazines, and internet sites.Our efforts at “Fusing the Game World and the Advertising World” resulted in the implementation of entirely new advertising measures.