Cannes Lions
UNIVERSAL McCANN COLOMBIA, Bogota / COCA-COLA / 2003
Overview
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Credits
Execution
The process of capitalizaing and making sponsorships an innovative way for this client's brands to get closer to consumers was always a discipline led by the media department. Continuing with this strategy, in this case, the media team identified the opportunity when María Madrugada was still a project and handle the whole approach with the channel.
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