We teamed up with Bader Saleh, one of KSA’s most popular YouTube comedy personalities to help engage online consumers and get them to help name our product by voting and lobbying for their favorite name.

In a series of films, Bader Saleh shows how the product idea was born and introduces three characters who each lobbies for his chosen name – a slick salesman for ‘Lamoon’, a bright marketing guy for ‘Lemo’, and a crazy scientist for ‘Squeeze’. Tired of their bickering, Bader turns to consumers for help.

The Integrated digital strategy was set to drive traffic through different touch points, enabling our fans to participate and vote for a name. This happened through Facebook, Twitter, SMS and a toll-free number, and throughout that, a microsite accumulated the real time status of votes.

The film became the most watched video clip on YouTube in the Arab World - 12 million views were generated collectively, a feat recognized by Google. The UGC video trended in our key markets – KSA & UAE.

Our strategy to flip broadcast of Video from TV to Digital channels benefited us massively – 500 submissions via the app, +43,000 shares on social pages, +766,000 interactions on Facebook, +159,000 mentions on Twitter.