Cannes Lions

PEPSI

BISCUIT FILMWORKS, Los Angeles / PEPSICO / 2012

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Sir Elton John and American X-Factor winner, Melanie Amaro, face off in an epic, medieval music showdown. Sir Elton plays an oppressive king who only shares his most precious treasure, Pepsi, with those who are able to entertain him, which is basically no one. But he meets his match when a young lady uses her voice to unseat him, send him to his own dungeon and take back the Pepsi for everyone. Once, in the dungeon, Flavor Flav, the American rapper from Public Enemy, welcomes the king with his famous phrase “Yeah Boyyyy”.

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