We sent 2,850 game packs. In total 1,364 teams (6,820 persons) and 5,716 individual players subscribed. So 12,536 persons participated actively. Based on the total target group the response rate was 47.2%. After the end of the game AF KLM Cargo’s turnover in December was 7% higher. Reactions within the forum stated an enormous enthusiasm towards AF KLM Cargo; “This is a unique game with a global worldwide participation. What a way to introduce the aspects of a global service!! All the best in your endeavours!! Regards, Bala – BAX Team/BOM P. Balasubramaniam”.