Cannes Lions
BETC, Paris / AIR FRANCE / 2013
Overview
Entries
Credits
Execution
Air France Music’s “Music in the Sky” application is:
- A campaign that is perfectly in tune with our target’s habits and new ways of consuming music, which they listen to on their mobile phones.
- An innovative, fun and poetic way of downloading music.
- A perfect expression of the brand’s promise, enabling them to take flight through music and making "the sky the best place on earth".
- An application that makes people want to travel, rewarding passengers by enabling them to discover new tracks in each country of the world and thus enrich their playlists.
Outcome
No. 1 in the App Store Music chart (3 weeks) & No. 6 in the overall chart for 2 weeks.
Over 100,000 downloads, 60% of them by members of the under-35 target group, while over 60% of Air France’s faithful flyers are over 40.
Nearly 50,000 tweets and over 300 press articles worldwide.
No. 15 in the world’s top 50 apps according to GQ magazine.
over 40,000 fans of the Air France Music Facebook page.
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