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WarrentheCaregiver123, 7/21/22

I never even knew…

I was just listening to this Voltaren podcast…never realized over 94% of Caregivers lived with joint pain (I thought it was just me!). I’m so glad I finally found a brand that acknowledges the struggle that comes with caring for loved ones. I can’t imagine if I wasn’t able to push my brother’s wheelchair around every day, so I’ll definitely be doing my daily walks and using that Voltaren Gel from here on out. Shoutout to the 1 in 5 caregivers feeling alone, I’m with you!

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NotaHaleonEmployee, 5/30/22

I’m not crying…you are

I’ve bought Voltaren before, but it seems like the brand is switching up their strategy. I’ve never seen these types of emotional messages from them, They seem to be EVERYWHERE across social and digital platforms - I really appreciate them speaking directly to caregivers like myself. It feels like the brand is trying to build a more meaningful connection with its consumers rather than just sharing all the health benefits. Now I feel like Voltaren cares about more than just selling a product, they care about me 😊

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CaregiverLeanonme, 5/25/22

More than Movement?? More of this please!!!

Saw Holly Robinson Peete’s tweet about this and I HAD to listen (plus I love listening to a podcast on the go!!). Can’t wait for Jennie Garth, but hearing Nadine Cornish’s story brought out the water works. I’m currently in a similar situation and being able to relate to her is EVERYTHING. Movement is so much more than a walk, that’s what allows me to take care of my mom and my kids…and my partner and our dog.

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TheMarketingNerd101, 8/27/22

I’ve got some good news!

I’ve been seeing all these comment section stories and thought this podcast was so unique. I usually do a newsletter on some of the hottest podcasts, but thought I’d share some fun stats I found here so everyone can see how much of a hit this has been! CareWalks placed in the top 1% of downloaded podcasts (299K+ downloads per episode) and got over 91M+ impressions!! I reached out to a source in Haleon and can confirm the brand saw strong lifts amongst Topical Pain Relief Buyers in purchase intent (+6%) and brand affinity (+7%). Word on the Haleon street is they also saw their brand market share increase by +30 basis points – WOW!

UPDATE: Saw @Care4you2 mention the VOA, so just wanted to confirm that Voltaren received the “Good Samaritan Award” for the work they did!