The best way of attracting donations is in person, so people don’t have to ring a number, send an SMS, go onto a website, or deposit money in a bank account. So we decided to convert the advertising panels into 'donation panels'. In this way, people could make a donation when they saw the ad and could do it immediately. The panel also carried a message appealing to people’s solidarity and good faith.

Thanks to this action Caritas received more donations (€34,652) to help more people during this year of crisis.