In the spirit of Segunda Mana, we made 2ND-HAND ADS, the first ever donation drive to accept 2nd-hand donations in the form of used ads.

To do this, we solicited old commercials from local brands, which we then dubbed and scratched over with a new message.

Uploaded on YouTube, these 2nd-hand ads have been rebranded by Caritas, designed to be shared, and reused, on social networking sites.

The campaign was only launched in April of this year. But within days of launching the first donated and rebranded ad from a pharmaceutical brand, called Poten-cee, a few other clients donated their own ads. Cignal, the country's largest pay TV service and Smart, the country's largest telco, followed suit. Even, the celebrities used in the ads waived their usual fees for the cause. Other brands have already inquired about how to donate their old ads.