Cannes Lions
BBDO GERMANY, Dusseldorf / CARITAS / 2007
Overview
Entries
Credits
Execution
Placement of stickers into the urinals of the men’s bathroom. Thereby showing how bad the drinking water quality in third-world countries can be, because 1.2 billion people have no water treatment.
Outcome
Approximately € 23,000 donations raised by advertising on stickers that all in all cost only € 1,500.
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12 items