Cannes Lions
COOPERATIVA OLTRE, Milan / CARITAS / 2012
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6 pictures representing 6 homeless who are getting ready to spend the night on a bench, going through those rituals we all perform before falling asleep. One hides away a key; one winds a clock.A train bursts into the scene taking up the whole screen. The bench is empty now. The slogan appears, "This is a bed (but only for a short while). Caritas Shelter in Central Station in Milan, a care-home for homeless people”.Finally one of these homeless people gets off the train and goes to his workplace, gazing at that bench that was his bed.
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