Cannes Lions
BEATTIE McGUINNESS BUNGAY, London / COORS BREWING COMPANY / 2008
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A spaceship comes to a halt in the distant reaches of space. A door slides back, and five astronauts stand, gazing in awe. A huge, brilliant, mystical nebula is before them. A cosmic voice invites them in; but it stops them when it sees one is wearing trainers. Will they go in without him? Is that what mates would do? They tell the celestial guardian that he can keep his ultimate truth. If they can't all come in, then none of them will. Mates 1, Universe 0.
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