At the core of the campaign is an interactive job interview.

When entering The Interview, the viewer will meet an Interviewer who explains that choices define personality, and that personality is crucial at HEINEKEN. The Interviewer pokes and prods, asking a series of 12 timed questions designed to tease out whether you’re the kind of person who would thrive at HEINEKEN.  After answering the 12 questions the website presents a personal profile to the viewer, based on Enneagram typologies. Profiles like Achiever, Loyalist, or Pioneer, to name a few, accompanied by a description of their character. Profiles can then be shared on social media and those readers are invited to take the Interview as well.

The campaign is being promoted on LinkedIn and Facebook. Prospective employees who take The Interview can progress their applications further by visiting HEINEKEN’s global or local career sites to explore available roles.