Cannes Lions
SAATCHI & SAATCHI SIMKO, Geneva / FELDSCHLOESSCHEN GETRAENKE / 2007
Overview
Entries
Credits
Execution
The Carlsberg pizza box was an outdoor guerilla activity, which took place during the Soccer World Cup in June 2006. This actitvity was limited to Geneva.
Outcome
Carlsberg has had an original impact on consumers in a moment where the pressure on classic media is very important.
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