We used the product itself as the main communication vehicle for transmitting the brand’s values: healthy, natural, vegetable origin.We went where health conscious women love to shop, fresh food markets, and created "Savia Space". In this advertising-free, receptive environment, Savia’s attributes could be experienced and seamlessly communicated.We gave our target the opportunity to try the product, learn about its properties and have direct contact with the brand, applying the concept of Advertrying.

66.000 people experienced “Savia Space”.40.000 samples handed-out.Sales in:Valencia province + 5% Valencia city + 9%Mercado Central + 34%Mercado Ruzafa + 39%In 2008 Savia Space will be rolled out to 8 more cities & 16 food markets in Spain.