This viral continues the Carlsberg strategy of 'Probably the best XXX in the world'. It was filmed on a handheld camera in the crowd at Kings Meadow, the home of AFC Wimbledon, on the 2nd of February 2008. As the crowd waits expectantly for the match to kick off there is an announcement over the public address system. A voice goes on to describe the perfect wife. The announcement finishes with: "This announcement was brought to you by Carlsberg. Carlsberg don't do wives but if they did, they'd probably be the best wives in the world.'The viral gained instant success online, clocking up tens of thousands of hits on YouTube within only a couple of days. The viral gained lots of PR through the UK national press, and also appeared in ad industry publications such as Shots magazine and Campaign magazine (where it was voted pick of the week 29/02/08). In addition, the viral was also massively successful as a forwarded e-mail.