The ad features iconic moments in time and great achievements by man. This spot features our hero scaling Everest to reach the top, we later learn his motives were to get the best TV signal for his mates to watch the football at base camp. Upon his return he receives a Carlsberg as a reward.

Focusing on the tag line "That calls for a Carlsberg", the spot takes a universally recognisable landmark achievement such as conquering Everest and gives it a twist. The story easily translates across territories and languages.