THE RICH B!TCH FRIDGE is an innovative self-service fridge for bars and clubs equipped with animated HD screen, camera and permanent Facebook connection.

Its an fridge filled with hundreds of RICH Secco cans turned into an interactive experience and direct sales tool.

As such, it gives guys the chance to pick up as many girls in as many clubs they want – even when they sit at home.

To achieve that, a guy buys virtual cans via Facebook and in turn gets a friend-connect and a photo, whenever a woman accepts his offer. Women in the club can get free RICH Secco from the RICH B!TCH FRIDGE via a mobile app. But it only opens when she accepts an invitation, and lets the fridge take a photo of her. The photo is sent instantly to the guy and Facebook wall posts are automatically initiated.

A guy can buy cans via Facebook and in turn get a friend-connect and a photo, whenever a woman accepts his offer. Women in the club get free RICH Secco from the RICH B!TCH FRIDGE. But the fridge only opens when they accept invitations, and let the fridge take a photo of them. The photo is sent instantly to the guy. Facebook wall posts are also automatically initiated.

For the first time selling Rich Secco to men, a target group never reached before!

Sales uplift by 416% through the Facebook app compared to the usual club sales.

The fridge in the club, containing 420 cans, had to be restocked just after 6 hours.

Posts and mentions about the promotion reached more than 100.000 Facebook users within one week.

Increase of brand appeal by 22%.

Product now being rolled out in premium clubs all over Germany.