Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / CARLTON & UNITED BREWERIES / 2013
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Beer Chase is the latest TV ad from Carlton Draught’s famous Made From Beer Campaign. It follows the story of a group of bank robbers who are forced to choose between their Carlton Draught beer and a clean getaway. Of course they choose their beer, but fortunately so do the pursuing police. We then follow them on a classic car chase, without any cars, featuring every car chase cliché under the sun.
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