Our creative idea was inspired by a curious observation about the gin world – there

are no distinctive, predominantly red gin labels – this lead us to the fact that redness

was a recurrent theme throughout the Dakin project: the red cole (one of the key,

more unusual botanicals in the recipe) and the red-brick warehouse buildings of

Manchester. This led the way to designing a brick-like square bottle, with bold

embossed type, and a dominant red label. This label was inspired by packaging

references from early to mid-nineteenth century. The smoked grey glass bottle reflects

the industrial heritage of Thomas Dakin and eighteenth century Northern England.

We created a visual and verbal language that established Thomas Dakin as the true,

no-nonsense pioneer of gin – confident, direct and authentic.

Here’s what we did…

- Logo creation

- Illustration commission

- Design of bespoke bottle

- Design of bottle labels and stopper

- Design of secondary pack

- Design of shipper box

We extended these visual and physical motifs across the brand, to the website, point of sale, events and beyond.

Thomas Dakin is a category disruptor bringing a new and standout idea to an already

full category. It has secured immediate listings in premium on-trade, luxury retail

and specialist liquo