A tongue-in-cheek ad launching new low-carb beer, Carlton Natural Blonde. The ad begins with vox-pops of people exclaiming “What’s that taste in my mouth?” An announcer answers, “The future!” He is followed by other futuristic characters which feel straight out of a stock photography book, voicing such claims as: “The beer of tomorrow brewed in time for today!” Tagline: Taste the future in your mouth!