Create a modern logo that represents the premium nature of the brand and captures the personality of the discerning meat eater.

We created a custom, hand-drawn logo designed to visually represent the word ‘carnivore’ and personify the discerning meat eater. Inspired by the round shapes of cured meats and sausages, the letter-forms possess details that reference sharp edges and slicing as well as an ‘O’ tied off at both ends suggestive of cured meat. The logo is paired with a Carnivore Club crest that represents the exclusive nature of the club.

Having just launched in the Spring of 2016, this logo is the first step of a larger rebranding initiative intended to establish Carnivore Club as a premium brand in the coming months and years. This will make Carnivore Club more marketable to an upscale target demographic more consistent with their premium price point.