Due to limited budget, we decided to create a very focused effort. A simple idea that surprised, engaged and rewarded consumers, during the movie's theatrical release.The meatball ‘splats’ were distributed in the top 50 DMA markets. The meatball stickers were adhered to the theater chairs and engaged consumers to interact with the piece. The backside of the meatball included a call to action to the brand’s website, for a free product offer.

The meatballs were fun and engaging for the consumer, and proved to be a huge success for the brand.The promotion helped gain consumer awareness while reaching approximately 55,500 impressions. Coupon redemption surpassed expectations, coming in at an impressive 11.2%. The average coupons for the category redeems at 2-3%.In addition, the meatballs greatly contributed to the spike in website traffic. During the first weeks of the release, the landing page view spiked from 3,046 to 8,271, more than a 270% increase.