To reinforce WD-40’s position as an indispensable, multi-purpose household product, demonstrations using online-interaction with consumers were created to demonstrate the uses of WD-40.

Targeting males, the executions are relevant to site content and web-functions, making use of familiar user-interface elements such as scroll bars; to remind consumers that things taken for granted to work can fail, making WD-40 a handy product to always have around.

A suggestive picture teases users to scroll down for more. The scroll bar gets jammed during the scroll attempt. The WD-40 then springs into action, lubricating the scroll bar. The scroll bar glides with ease.