A recent survey by Regus, a leading global workplace solutions provider, brings to light that 26% of commuters in India spend over 90 minutes per day travelling to work and meetings. In addition around 67% of respondents in India drive to work in their own car, indicating the huge potential for carpooling among commuters. Focused on offering convenient travel options, Meru was the first cab operator to launch carpool service in India in September last year.This service not only reduces carbon emissions but also reduces traveling costs.

IOCL customers with a purchase equal or above Rs.1000 at IOCL retail outlet are eligible to win a brand new Toyota Etios car & 50% Off Meru Cabs e-coupon. For this, they have to send SMS ‘CARPOOLAge of their car’ (e.g. CARPOOL 3) to a local mobile number +918082566776. On receipt of the SMS, customer will get the 50% Off Meru Cabs e-coupon. By offering and successfully completing at least 5 rides with Carpool feature through the Meru Cabs App till a time period of 31st Jan 2016 one lucky person with maximum carpool rides will win a brand

At the end of the campaign, intended results verses actual results closely paralleled each other. Since the intent was to create awareness and generate ‘actionable behaviour,’ we closely monitored both commuter ’sentiment’ and observable, tangible data.

From a sample target base of 12,000 + individuals, a significant number totalling approximately 3.5% enrolled and actively participated. As this trend/mindset is exponential in nature, with each passing day a greater number of commuters will be positively influenced taking the total tally to a much higher level. The numbers translate to a staggering ratio considering the fact that over a million vehicle owners are potential ‘converts.'

While hard numbers, databases and a rigorous auditing system enable us to track and monitor the results, the non-tangible benefits will be almost impossible to quantify, and hence our current analytics can only provide interpretations of observable and hard facts and figures.