The execution of the TV ad hinged on a father’s unconditional love for his daughter and the lengths he’s willing to go to keep the Christmas magic alive for her.

After a pitstop in McDonald’s during an afternoon of Christmas Eve shopping, a little girl saves her last carrot stick for the reindeer and carefully carries it all the way home. It’s only then that her brother points out there are more than one reindeer. Dad and the little girl head back to McDonald’s in the car, turn into the Drive-Thru and order another bag of carrot sticks. Dad tries to sneak in a cheeseburger ‘for Father Christmas’ before his daughter points out that he only eats mince pies.