- ProblemMost people have the wrong idea of what it is like to work at McDonald’s. People think employees are exploited and have no professional future ahead.

- The ideaWe created “stories with an M”. An online project that features short documentaries that tell the story of people who have value and success in their current professions and have worked at McDonald's in the past.- ResultsWe reached opinion leaders who started to spread the word through blogs and websites and also current McDonald's employees from all over the Country who reacted spontaneously and came online to comment proudly on the short films.

- Film SynopsisIt's about art. It's about metal or not. It's about inspiration and how to get it. It's about Susana Anágua. A young portuguese artist.