Cannes Lions
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2011
Awards:
Overview
Entries
Credits
Description
Volvo’s Cross Country-models take you further in and higher up and help you reach locations that you could never get to in a regular car. That’s why we launched: Volvo Cross Country Travels – a guide to the most spectacular destinations in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.
Execution
We made a guide to the most spectacular destinations in Scandinavia. You could find the guide on the internet or download it to your iPhone. As an iPhone app the guide had some special features. For instance, you could check-in to the destinations you visited and get a nicely designed badge as a reward.
Outcome
The Volvo XC60 is at the moment the most sold Volvo car in Scandinavia.
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