Cannes Lions

CARS

PROXIMITY GERMANY, Hamburg / VOLKSWAGEN / 2006

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Objectives + target group:The one 100 millionth Volkswagen is set to leave the production line. For this reason Volkswagen is releasing an international Online Game that addressed VW prospectives as well as fun and game oriented people.Synopsis:People are asked to start building the next 100 million Volkswagen. While mastering the specific requirements of the “production process” the user has to be aware of a spy! In the end he can register for a sweepstake, which is also provided for download via Wap Push.

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