•More than 240,000 hits on the Volkswagen India website.

•Numerous blogs, threads, SNS sites like Facebook and Twitter covered the event.

•More than 4800 enquiries at the dealerships.•Newspapers and TV channels across India covered the innovation.

•In addition, the phones at the Volkswagen dealerships have been ringing off the hook.

•Recorded 315 bookings immediately after the innovation.•Newspapers and TV channels across covered the innovation. Both the brand and the agency got a lot of publicity.