Carte Noire (Kraft Foods) is the leading brand of ground Arabica coffee in France. The brand has always promoted values that conjure up an intimate blend of luxury, glamour and sensuality.

With its range of three new Arabica coffees from Africa, Central America and Latin America, Carte Noire clearly distinguishes itself from the conventional notions of exoticism and evasion typically used to promote coffee, by offering consumers a new sensuous and entrancing experience.

Creation of packaging designed to emphasize elegance and sensuality with graphic décors chosen to evoke precious jewels (necklace, pink pearls, diamond rivières) for an invitation to enjoy a rare moment of unique voluptuous delight.

Very successful and very attractive on the shelves.