The initiative consisted in having the stable orchestra of the Colon Theater play the emblematic Star Wars theme in the Retiro Train Station, the most transited station in Buenos Aires. As a stand out detail, the orchestra director was Jedi Master

The Star Wars Symphony in Retiro appeared that same night on prime TV and was additionally covered by the printed press and internet sites. Press value of u$s 387.000 was obtained, an unprecedented result for a children 's show and viewings of the show increased by 10% versus the previous season.